Is speaking to the camera effective?Ī: Yes! Many trends and native content formats do not require music. How can I get rights for hit music for commercial use?Ī: You can contact the copyright holder (artist or record label). Find a step-by-step guide on how to access this, here. Is there a free music option?Ī: Yes, in the TikTok native app. What if there is a credit to the musician?Ī: No, this is still considered copyright infringement. Here are some hard and fast rules and FAQs we receive regarding sounds and copyright infringement: Can I get an influencer to join a viral challenge featuring hit music?Ī: No, this would be considered copyright infringement. As the platform matures, following copyright infringement rules is still imperative. It’s uncommon that influencers are able to legally use popular songs in sponsored content. What You Need to Know About Copyright Infringement Rules You can learn even more about music and sound for branding on TikTok here. Some brands are creating their personalized trending sounds, like First Aid Beauty with their trending song, ‘ TikTok May Me Buy It.’ At Fohr, we recommend only creating a trending sound after conducting research and solidifying a strategy.
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